Sinem Günel – Medium Writing Academy 2022 Edition

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Sinem Günel - Medium Writing Academy 2022 Edition1Sinem Günel – Medium Writing Academy 2022 Edition

Hey there! I’m Sinem…

I’m a digital entrepreneur and online writer. My mission is to empower people just like you to and scale an online writing business, so you can make money doing what you love and create a life you truly enjoy.

I’ve been sharing my work on Medium for the past 4 years, have grown my audience to 50k followers, and am attracting millions of views to my content every single year.

Over the last 2 years, I’ve supported hundreds of beginners to and scale their online writing business.

My writing has been published in major publications such as Business Insider and Thrive Global, and has enabled me to grow a multiple 6-figure online business at the age of 23. And I can’t wait to teach you how to make use of this opportunity as well.


Your Audience is Looking For You. And it’s Your Job to Help Them Discover Your Writing!

Most people fail to build an audience and income online because they don’t understand fundamental principles – not because they’re late, inexperienced, or “bad” at what they’re doing.

Now more than ever, writing online is about understanding your readers and creating stories that make them want to *lick their screens*. Growing an audience and income on Medium is not about growth hacks, marketing strategies, or unfair advantages.

But like hundreds of my past students, you might have trouble figuring out *what* advice to listen to and how to actually move forward.

If that’s the case, Medium Writing Academy is the step-by-step roadmap you’ve been looking for.

Are you ready to grow your audience and income by writing stories with a WOW factor?

What’s Inside Medium Writing Academy

✨ Welcome ✨
  • ? Welcome to the Medium Writing Academy(4:05)
  • (Very) Quick Welcome Survey
➕ [Bonus Module] The Fundamentals
  • A quick note before we get ed…(2:32)
  • The Evolution of Medium(3:52)
  • Benefits and opportunities of writing on Medium(3:26)
  • The Medium Paywall (Partner Program)(4:43)
  • [NEW] MPP 2021 Updates (new requirements to join the Medium Partner Program)(7:56)
  • [NEW] A new way to make money on Medium(9:32)
  • [NEW] The Medium homepage(7:53)
  • [NEW] Stories(5:38)
  • [NEW] An introduction to profile pages(7:08)
  • [NEW] A basic understanding of publications(8:50)
? [Module 1] Your Unique Writing Personality
  • Welcome!(8:17)
  • ?️ Let’s make a promise…(6:38)
  • ⌛ 168: You decide(11:13)
  • ❌ The #1 habit that’s holding you back from achieving your goals(7:50)
  • The anatomy of a great writer(8:55)
  • Stop chasing the wrong goals(15:11)
  • Choose your heroes wisely(31:14)
  • How to “find your voice”(14:49)
  • Evergreen vs. News(8:01)
  • Let’s create a profile that’ll stand out(14:46)
  • How much do you need to share about yourself?(6:41)
  • Your writing should be about one single thing(4:42)
  • The sweet spot between passion & profit(4:30)
  • ☑️ Final steps…(2:32)
  • [Bonus Workshop] How to find your niche(67:36)
?️ [Module 2] Understanding the Playground
  • Before we get ed…(4:15)
  • Let’s understand why writers and readers join Medium(12:32)
  • Let’s understand how the money actually flows(7:05)
  • 2 Painful truths for new online writers(7:10)
  • The #1 reason people like any article(4:51)
  • The anatomy of a successful Medium article(23:00)
  • (Very) common mistakes that will forever hold you back from reaching your goals on Medium(16:56)
  • Long vs. short articles – what’s the way to go?!(6:35)
  • A step-by-step guide to writing, formatting & publishing a story(25:04)
  • Format your stories like a minimalist(8:44)
  • 3 Quick tips most writers don’t know about(7:48)
  • A deep dive into publications(39:14)
  • Must-haves and no-gos when working with publications(11:26)
  • How to find the “best” publication for your article(11:20)
  • Should you create your own publication?(6:35)
  • What’s the deal with “consistency”?!(7:10)
  • The 3 factors that make people “click”(8:41)
  • A few things you really shouldn’t worry about during your journey on Medium(9:14)
  • Debunking the curation mystery(15:26)
  • The real problem with clickbait(9:17)
  • [NEW] How to use Tags to your advantage(9:12)
  • ☑️ Final steps…
  • [Bonus] Understanding Medium stats(20:20)
? [Module 3] Mastering the Craft
  • The deal with this module…(11:04)
  • On the internet, you’re writing for scanners – here’s how to use this as your superpower(19:52)
  • The anatomy of great online writing(30:07)
  • The beauty of simplicity(6:28)
  • The power of storytelling(8:07)
  • 2 Simple ways to write engaging introductions(11:05)
  • The PAS Formula for persuasive writing(4:17)
  • Understanding the PREP formula(7:00)
  • A quick tip on making your stories more engaging(6:48)
  • Headlines 1-0-1(22:06)
  • The most common (and successful) types of headlines(6:11)
  • The most common headline mistakes to avoid(8:14)
  • The art of choosing title images(11:35)
  • An editing process that’ll take your pain away(12:25)
  • Let’s create your Ideal Reader Persona!(11:52)
  • Additional resources
  • ☑️ Final steps…
  • Bonus Lesson: This is why my stories resonate with millions of readers(45:01)
Mid-course check in
  • Mid Course Check-in
? [Module 4] Turn your mind into an idea generation machine
  • Welcome to Module 4(10:47)
  • Idea generation is a mindset(17:34)
  • Writing prompts: Curse or blessing?!(10:52)
  • 7.5 Resources for infinite idea generation(31:01)
  • How to put yourself in a creative flow(11:47)
  • Should you write about writing on Medium?(12:57)
  • ☑️ Final steps…
⚙️ [Module 5] Feed the beast
  • Welcome to Module 5(24:46)
  • When to publish your stories(3:43)
  • Understanding and optimizing RX(13:38)
  • Understanding how people will find your stories(14:04)
  • How to deal with toxic comments(9:01)
  • Managing comments, notes & messages(5:29)
  • The deal with virality + consistency(9:13)
  • How to overcome writer’s block(10:03)
  • How to manage your ideas using Trello(15:27)
  • A step-by-step breakdown of my writing process(23:00)
  • ☑️ Final steps…
? [Module 6] Scale
  • Welcome to Module 6!(6:40)
  • There are 4 ways to monetize your skills & ideas *outside* of Medium(28:20)
  • Own your “digital real estate”(13:01)
  • Why & when to your email list(18:48)
  • The 2 simplest ways to your own email list(17:54)
  • What shall I send to my newsletter?!(11:58)
  • Understanding online sales funnels(32:32)
  • How shall I promote my work?(11:53)
  • ☑️ Final steps…
✅ Final Words
  • How to keep going and why your next weeks are crucial for your success on Medium(12:13)
  • Final Check-in
? MWA Cheatsheets
  • Formatting Cheatsheet
  • Publications Cheatsheet
  • Headlines Cheatsheet
  • Top Writers Cheatsheet
  • Profile Page Cheatsheet
  • Writer’s Block Cheatsheet
  • Engaging Stories Cheatsheet
  • The Bulletproof Editing Cheatsheet
➕ Bonus: Medium Updates [2021/22]
  • Medium 2021/22 Updates(9:55)
  • Live Training: 3 Things You Should Know About the Recent Medium Updates(57:34)
? Medium Expert Workshops
  • [Bonus: MWA Live Workshop] How to come up with compelling article ideas with Zulie Rane(65:09)
  • [Bonus: MWA Live Workshop] How to write truly engaging stories with Zulie Rane(69:31)
  • [Bonus: MWA Live Workshop] How to write great headlines with Amardeep Parmar(60:42)
  • [Bonus: MWA Live Workshop] How to write engaging introductions with Amardeep Parmar(69:41)
  • [Bonus: MWA Live Workshop] How to write headlines your readers AND Medium’s curators will love with Zulie Rane(65:06)
  • [Bonus: Live Workshop with Amardeep Parmar] How to get published in your favorite publications(80:26)
MWA Group Coaching Sessions August 2022
  • Group Coaching Session, August 16th(48:59)
  • Group Coaching Session, August 18th(44:24)
  • Group Coaching Session, August 23rd(39:41)
  • Group Coaching Session, August 24th(46:53)
  • Group Coaching Session, August 30th(53:52)
  • Group Coaching Session, August 21st(65:39)
? MWA Live Edition May/June 2022
  • Kick-off Session, May 13th(49:09)
  • Group Coaching Session, May 17th(42:04)
  • Group Coaching Session, May 19th(77:48)
  • Group Coaching Session, May 24th(88:07)
  • Group Coaching Session, May 26th(119:13)
  • Group Coaching Session, May 31st (1)(93:59)
  • Group Coaching Session, May 31st (2)(63:09)
  • Group Coaching Session, June 2nd(74:44)
  • Group Coaching Session, June 7th(68:51)
  • Group Coaching Session, June 8th(46:32)
  • Group Coaching Session, June 9th(70:24)
  • Group Coaching Session, June 13th(77:15)
  • Group Coaching Session, June 14th(68:46)
  • Group Coaching Session, June 16th(72:36)
  • Group Coaching Session, June 21st(45:49)
  • Group Coaching Session, June 22nd(68:12)
  • Group Coaching Session, June 23rd(75:57)
  • Group Coaching Session, July 13th(67:54)
  • Group Coaching Session, July 14th(57:09)
➕ Bonus Module: Q&A sessions and FAQ’s
  • MWA Group Coaching Session, January 14th, 2022(46:27)
  • MWA Group Coaching Session, January 6th, 2022(34:08)
  • MWA Group Coaching Session, December 16th, 2021(47:34)
  • MWA Group Coaching Session, December 2nd, 2021(55:29)
  • MWA Group Coaching Session, November 23rd, 2021(41:52)
  • MWA Live Q&A Session, September 2021 (1)(60:34)
  • MWA Live Coaching Call May 2021(43:06)
  • MWA Live Coaching Call May 2021 (2)(51:35)
  • MWA Live Coaching Call May 2021 (3)(55:18)
  • MWA Live Q&A Session: Intros & Headlines (incl. Live Feedback)(90:05)
  • MWA Live Q&A Session: Common Mistakes of Failed Articles(105:56)
Bonus Module: Interviews with Top Writers & Editors
  • Interview with Ayodeji Awosika, Top Medium Writer(62:32)
  • Interview with Brittany Jezouit, Editor of Better Marketing(58:30)
  • Interview with Sean Kernan: How to build a thriving online writing career without focusing on a niche(64:21)
  • Interview with Amardeep Parmar, Top Writer and Editor of Entrepreneurs Handbook(71:45)
  • Headline Analysis with Danny Forest and Todd Brison(87:51)
➕ Bonus: Personal Branding Blueprint
  • Access the PBB

Proof Content

Sinem Günel - Medium Writing Academy 2022 Edition2

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